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New Launch
What’s New?
Curl Flo
Mielle Organics
What’s the deal?
Brands
Afroani
Ampro
Aunt Jackie's
As I Am Classic
Curls Blueberry Bliss
Curl Flo
Eden Body Works
Flora & Curl
LA Naturals
Luxe Bonnet
Mielle
Sunny Isle
Urban Therapy Twisted Sista
Sacha's Curl Hub
Meet Sacha
Curl Glossary
Curl Type
The Wavy Edit
The Curly Edit
The Kinky Edit
Curl Quiz
The SMC Blog
Curl Crush: Share your Hairstory
The Frizz Factor
Feed Your Curls
Choosing the Right Oil!
Shop
Shop
ACCESSORIES & TOOLS
Bonnets
Combs
Curl Towel
Scrunchies
CLEANSE
Co Wash
Pre Poo
Shampoo
CONDITION
Conditioner
Leave In / Detanglers
Hair Masks & Treatments
Oils
Pomade
MENS
Beard Oil
STYLING
Curl Defining Creme
Edge Control
Gel
Moisturiser
Mousse
KIDS
Curlections
Curl Definition
Damage/Breakage
Frizz Control
Hair Growth
Manageability
Scalp Care
Shedding/Hair Loss
Vegan
Weak Dry Hair
SMC Trade
Become a Retail Partner
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Vegan
Nourish, treat and protect your tresses with our curated collection of vegan haircare products., Free from parabens and chemical nasties Shop the edit and give your kinks and curls a new lease of life.
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Filters
Almond
Ampro
As I Am Classic
Clarify
Colour - treated
Conditioner
Cruelty Free
curl defining creme
curl definition
CURLFLO
Curly
Damage/Breakage
Deep Condition
detangle
Dry Hair
Dryness
Flora & Curl
Frizz Control
Gel
Gluten Free
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Hair Masks & Treatments
hydration
Kids
Kinky
Leave in/Detanglers
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mousse
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Oils
Paraben Free
Pre poo
Pre Shampoo
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Shampoo
shampoo bar
shine
Soften
Styling
Styling Gel
sulphate free
Sulphate-Free
Sunny Isle
Twisted Sista
vegan
Very Curly
Wash Day
Wavy
Weak
Weak Dry Hair
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Curl Flo Moisturising Cream Shampoo 300ml
£16
Afroani Solid Shampoo Bar 125g
£12.99
Curl Flo Sealing Oil 100ml
£15
Curl Flo Marshmallow Root Leave In Conditioner 300ml
£16
Sold out
Flora & Curl Sweet Hibiscus Curl Volumizing Foam 200ml /6.8oz
£17
On sale
Ampro Pro Styl Clear Ice Styling Gel 10oz / 284g
£2.99
£3.75
Flora & Curl Sweet Hibiscus Twist & Braid Cream 300ml / 10oz
£16
As I Am Classic Leave In Conditioner
£7.99
Afroani Hydrate & Strengthen Hair Mask 250ml / 8.45oz
£17.99
As I Am Smoothing Gel 8oz
£7.99
As I Am Hydration Elation 8oz
£10.99
As I Am Curling Jelly 8 oz
£8.99
As I Am Curl Clarity Shampoo 8oz
£8.99
Flora & Curl Sweet Hibiscus Curl Defining Gel 300ml / 10oz
£16
Flora & Curl African Citrus Superfruit Shampoo 300ml / 10oz
£16
Flora & Curl African Citrus Superfruit Hair Oil 200ml / 6.8oz
£25
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